Got a label decision you can't afford to get wrong?
Let’s get it right before it costs you
You’re building something good. But for early-stage food brands, getting the label or claims wrong isn’t a small fix – it’s reprints, stalled launches, and retailer confidence you don’t easily win back. And it almost always traces back to the same thing: compliance left until last, when it’s most expensive to fix.
You’re here because you need someone who can step in and tell you exactly what’s compliant – without the frantic Googling, the guesswork, or the quiet dread every time someone knowledgeable picks up your pack.
Let me make it simple
I know the Food Standards Code inside out, so I can step in at the moments that matter most:
- You’re taking your first product to print – and a single mistake means a full reprint
- You’re launching a second line, or reworking a label that’s due for one
- A buyer is about to scrutinise your pack – and you want it watertight before it lands in front of them
I work at the intersection of nutrition science, regulation, and real-world food product development – and I’ve supported brands from first-time founders through to Nestlé, Sanitarium, and Danone.
You bring the product. I bring the expertise, the rigour, and the output.
Who I’ve worked with
How we can work together
Ingredient and formulation review
I’ll check every ingredient against the Food Standards Code – confirming the form is permitted and the dose sits within limits – and flag anything that doesn’t, with permitted alternatives. I’ll also pinpoint the doses that unlock claims, so your selling points are built in from the start.
Know your formulation is legal before you commit to it
NIP development and label guidance
I’ll build your Nutrition Information Panel and work through everything else your label legally requires – ingredient listing, allergen declarations, date marking, storage conditions, and your country of origin statement – so nothing gets missed and nothing gets challenged. Already have a design mock-up? I’ll review that too, before it goes to print.
Get every element on your label right, the first time
Claims opportunities and marketing review
I’ll identify the claims you’re eligible for, including the selling points you may be leaving on the table, then pressure-test your existing marketing and website copy so nothing on it can be pulled, challenged, or fined. More claims working for you, none working against you.
Make every claim you're entitled to - and keep the ones you're already making